Content Marketing For Online Casinos Social Media Marketing Campaigns
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Every day 45% of the human population is on social media. To put that into perspective, that’s 3.5 billion active users using social media channels. The pandemic is another reason that more people turned to social media with Tik Tok having a great piece of the pie.

While traditional media and marketing was a one-way communication from marketers to audiences, social media enables audiences to talk back and publicly discuss your content. To make best use of your content marketing efforts, you’ll want to create thriving, positive discussions that help to keep your brand in the minds of audiences. Content marketing deals with social media marketing and social media marketers are using content to get their message across to their audiences. Granted, there are various overlapping characteristics between the two rolls, but these are two distinct entities with different focal points, goals, and processes. Social media marketing is top-of-mind for most every marketing department, while content marketing is a (relatively) new term, and a new practice for many. Yet, I think of the two strategies less as two isolated options and more as interrelated parts of marketing’s ongoing evolution.

People spend around 3 hours a day on social media on average.

Facebook is the market leader in this race with Youtube and WhatsApp being relatively close.

As you may understand, marketers focus a lot of their time on these platforms and spend a lot of resources to make sure that they are up to date with every little change. Not having a social media marketing plan as a brand jeopardizes your company’s longevity nowadays.

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But how do you even start with social media and content marketing?

To start with we will try to understand why you need a content marketing strategy and then we will explore some actionable social media content marketing tips that can get you ahead of the competition.

What is content marketing in 2020?

Content marketing is one of the most effective ways to increase your brand’s awareness and at the end of the day your revenue. When a company spends huge amounts of money on marketing they want to see the return on investment.

The problem is that as the internet evolves, more and more content is online, and social media platforms become saturated. This creates the illusion that your content is not good or that content marketing is wrong for your company.

In fact, the answer is that content marketing is extremely competitive in 2020 and as a marketer, you will have to invest a lot more energy into creating pieces of content that stand out in social media.

Fun fact: A lot of people think that paid advertising for example is more effective than SEO, blogging, email marketing or social media marketing. This makes paid advertising the most overrated marketing tactic.

Although there are many strategies out there that can help a business grow, whether you are a shoe company, a toy manufacturer, there is a content marketing strategy that can improve your ROI.

So, how do we get rid of all the noise out there?

Here comes the action part so let’s start with tips about social media marketing.

7 Ways to Dominate Content Marketing with Social Media

The photo below shows the optimal journey that people do when engaging with your content. The truth is that this is the simple version of the situation which exists in a perfect world.

So, to close the gap between the perfect and the real world, let’s see what we can do from our standpoint.

1. Set Goals and Objectives

A strong campaign needs clear goals and objectives. It is essential that the marketing team should spend some time on what they want to achieve.

Goals are there when you want to determine if your tactics are working or not, so having a plan from the beginning is vital.

I know that goal setting is probably not a new tip for your team but you have to understand what I mean.

Every goal you set as a team needs to be extremely specific. Instead of saying “ we will increase engagement” you should manifest “we will increase engagement by 5% in 2 months”.

This attention to detail and organization is what will set you apart from other marketing teams. Write them down and refer to them regularly. Recent research showed that you could increase your campaigns’ chances of success by 30% by documenting your goals.

Yes, I am thinking the same. Let’s create some more goals, please!

2. Find Your Ideal Audience and Connect

Targeting the right audience is not always easy. Many marketing teams fail in this task because they lack essential data.

Having in mind your buyer persona can drastically improve the success of your social media marketing campaigns.

Learn about your audience’s pain points, behaviors, and interests and structure your campaigns based on this information.

https://surfingrenew.amebaownd.com/posts/18968222. So, how can you better understand your audience?

I got you covered on this.

Survey your customers using emails, questionnaires, and quizzes.
Find your target audience on forums and take part in conversations.
Engage with your customers on your social media channels through the comments section.
Take a look at demographics.

Once you have all the information for your target audience, start creating content to help them.

Also, try to engage with them consistently to make adjustments to your strategies. Probably, the most effective ways to engage with your audience are the following:

Take advantage of the Retweet on Twitter.
Find similar target audiences on Facebook Groups and engage.
Use your Facebook business page and reply to the comments.
Share content from users that tagged your brand

3. Focus on Producing Valuable Content

Creating great content doesn’t sound like a great tip but I am here to give you some ideas to improve your next posts.

Content is the key element of every social media marketing campaign.

As a brand, you need to ensure that you offer to your potential customers as much value as possible.

But, there is a catch. Every social media channel has different characteristics and thus your audience is seeking different kinds of content.

Copying and pasting the same piece of content across all channels will not get you far. Your team has to dive deep into what content works best in each platform, analyze the competition and THEN create.

Content Marketing For Online Casinos Social Media Marketing

Add visual interest to your content with interesting photos, fonts, infographics, or even videos.

Many companies are exploring the power of creating courses that are a massive bonus in providing valuable content.

Focus on these kinds of content and see what suits your brand best and how your audience engages with each type. Analyze the results and then pivot to your most successful pieces.

4. Leverage Social Media Trends.

Social media trends come and go and have the power to skyrocket your campaigns. Learning how to find and follow trending topics is a must. Take advantage of them, and create engaging pieces of content by including top hashtags.

With trends you have to become part of a group that is fully engaged with the theme just like going to a party. You will have to understand what topics you should post about and overall what to create.

There are a lot of trends that are completely

Content Marketing For Online Casinos Social Media Marketing